What are buyer-intent leads?
Buyer-intent leads are potential customers who have expressed a need for a product, service or provider. A public request for recommendations is one example; a job title or company size alone is not a buying signal.
What makes a buying signal useful?
Look for a stated need, a relevant offer and enough context to assess fit. Timing matters, but a recent post does not prove that a budget is available or that the author will buy.
- Explicit demand: “Looking for someone to redesign our Shopify store.”
- Provider evaluation: “Can anyone recommend an SEO agency for a B2B SaaS?”
- Early research: “How do you choose an accountant?” This may need more qualification.
These are illustrative examples, not customer records or measured results.
Buyer intent versus a cold contact list
| Dimension | Cold contacts | Public buyer intent |
|---|---|---|
| Starting point | Role, sector or company profile | A visible request or discussion |
| What you know | The prospect might fit | The author has described a need |
| Next step | Establish whether there is demand | Check fit, timing and how to respond |
How Dealino fits
Tell Dealino what you sell, who you serve and which markets to target. The service looks for relevant public buying signals and supplies the source, posting time, fit explanation and suggested reply. A signal is an opportunity to qualify, not a guaranteed sale.